The Openwork Partnership has appointed Rob Barker as its new Chief Executive Officer, as the financial advice network looks to accelerate its growth plans under new ownership.
Barker brings with him three decades of experience in the insurance, wealth management and protection sectors. He was most recently Head of Insurance, Wealth & Asset Management EMEA at Alvarez & Marsal, a global firm specialising in performance improvement and value creation. Before that, he spent a decade at Aviva in senior roles, including CEO of Wealth, Chair of Aviva Health and CEO of Protection & Health.
He will formally take up the role this month. Interim CEO Philip Howell will resume his position as Executive Chairman, continuing to provide strategic oversight. Duncan Crocker, who chaired the business during the completion of the Bain Capital transaction earlier this year, will return to his post as Senior Independent Director.
Commenting on the appointment, Howell said:
“2025 is proving to be a momentous year for The Openwork Partnership as we embark on an exciting chapter with the support of Bain Capital. The group is now primed for growth on all fronts with a particular focus on increasing adviser headcount, introducing new technology solutions and facilitating partner succession. These form the bedrock of our strategy to support more advisers in providing lifetime advice to more clients, and Rob’s track record in leading distribution, driving operational efficiency and leveraging innovative technology set him apart as the CEO of choice for us.”
Barker said he was looking forward to leading the network through its next phase:
“I feel privileged to be taking the helm of The Openwork Partnership at a time when it holds so much opportunity. The business has a rich history built over decades by its dedicated partners and is defined by its commitment to clients. I am excited by the prospect of working with my new colleagues, our partners and Bain Capital to achieve our full potential.”
The appointment comes as The Openwork Partnership sets out its post-Bain Capital strategy, with priorities including growing adviser numbers, investing in technology, and supporting succession across its partner firms.
